When a start up receives a penalty from Google, the story is ignored and abandoned. But when a popular brand gets penalised for violating website guidelines, everyone from the SEO industry gets conscious and alarmed. BBC News, one of the biggest news organisations in the world today, surprised everyone with the news that it received a Google link penalty.
A couple of weeks ago, Nick, a representative of BBC's site, contacted Google upon receiving a notice of unnatural link activity. This link notification stipulated that there were unnatural links on the BBC site. The recent BBC brouhaha got many SEO professionals curious. How could a huge news corporation with a remarkable backlink profile be penalised? What did BBC do?
John Mueller of Google explained the incident. Interestingly, the link penalty only involved a single page on the BBC website. The specific BBC article page was penalized because it contained unnatural links. According to Mueller, the penalty had little influence on the rank of the BBC site.
BBC's link penalty, according to SEO experts, may invite various interpretations. Google advocates say that this act of penalizing a corporate giant such as BBC deserves praise. This move only emphasised Google's fair approach to site penalisation and its dedication to pursue online brands, both big and small, that decline to abide by its austere Web guidelines. Google detractors, on the other hand, choose to see the recent penalty on BBC as unfair and biased. In contrast to the type of penalties received by SMEs, BBC's penalty was severely downplayed and kept to a minimum. According to critics, the search engine optimization strategy of BBC should have been assessed sternly and not taken lightly.
Resist the pitfalls of a faulty SEO strategy. Seek the assistance of genuine SEO experts and collaborate with a Singapore SEO agency today!
A couple of weeks ago, Nick, a representative of BBC's site, contacted Google upon receiving a notice of unnatural link activity. This link notification stipulated that there were unnatural links on the BBC site. The recent BBC brouhaha got many SEO professionals curious. How could a huge news corporation with a remarkable backlink profile be penalised? What did BBC do?
John Mueller of Google explained the incident. Interestingly, the link penalty only involved a single page on the BBC website. The specific BBC article page was penalized because it contained unnatural links. According to Mueller, the penalty had little influence on the rank of the BBC site.
BBC's link penalty, according to SEO experts, may invite various interpretations. Google advocates say that this act of penalizing a corporate giant such as BBC deserves praise. This move only emphasised Google's fair approach to site penalisation and its dedication to pursue online brands, both big and small, that decline to abide by its austere Web guidelines. Google detractors, on the other hand, choose to see the recent penalty on BBC as unfair and biased. In contrast to the type of penalties received by SMEs, BBC's penalty was severely downplayed and kept to a minimum. According to critics, the search engine optimization strategy of BBC should have been assessed sternly and not taken lightly.
Resist the pitfalls of a faulty SEO strategy. Seek the assistance of genuine SEO experts and collaborate with a Singapore SEO agency today!
Aucun commentaire:
Enregistrer un commentaire