In the latter part of 2012, Google announced changes that made players of the search engine optimisation game rework their game plan. Such response was but one proof that in the constantly evolving industry they are in, the name of the game is to always look for the most effective techniques to make the web work for them. Not much proof is required to show that their strategies work though since more and more clients rely on their expertise in order to make the most out of their online presence. However, not all services providers work on the same page as their clients. Thus, it is important for the services providers to manage their clients' expectations.
At one point or another, services providers find themselves working with clients who ask them to help improve their current rankings for their chosen keywords. While it's understandable to be concerned about a website's ranking, there's more to optimisation that just landing on top. Services providers should remind the clients that it is more important to aim for the so-called targeted traffic and form connections with the targeted audience. That way, the attention which their products and services get can possibly translate to sales.
Then there are clients who are too eager to see the results of the optimisation efforts. These clients must be reminded that advancing in the optimisation game is an achievement which does not happen overnight. Even so, once their websites gain authority and rankings, they can focus their attention and resources on other important things.
Also, not all clients know what traffic means when it comes to web optimisation. They have to know how essential it is to be aware of how their visitors are using their website. That information will form as a guide when creating actions aimed at improving it.
As you continue to provide SEO services, you will be working with clients who have a better grasp of its technicalities and you'll similarly extend your services to those with little to no knowledge of how SEO work. In any case, all of them will form their own set of expectations. In reality, not all of their projected outcomes are bound to be met that's why it's crucial to manage their expectations. That is your way of avoiding the likelihood of your clients feeling mislead, disappointed and probably even question your competence.
At one point or another, services providers find themselves working with clients who ask them to help improve their current rankings for their chosen keywords. While it's understandable to be concerned about a website's ranking, there's more to optimisation that just landing on top. Services providers should remind the clients that it is more important to aim for the so-called targeted traffic and form connections with the targeted audience. That way, the attention which their products and services get can possibly translate to sales.
Then there are clients who are too eager to see the results of the optimisation efforts. These clients must be reminded that advancing in the optimisation game is an achievement which does not happen overnight. Even so, once their websites gain authority and rankings, they can focus their attention and resources on other important things.
Also, not all clients know what traffic means when it comes to web optimisation. They have to know how essential it is to be aware of how their visitors are using their website. That information will form as a guide when creating actions aimed at improving it.
As you continue to provide SEO services, you will be working with clients who have a better grasp of its technicalities and you'll similarly extend your services to those with little to no knowledge of how SEO work. In any case, all of them will form their own set of expectations. In reality, not all of their projected outcomes are bound to be met that's why it's crucial to manage their expectations. That is your way of avoiding the likelihood of your clients feeling mislead, disappointed and probably even question your competence.
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