Whether you are a small or big business, a company or a corporate, an individual proprietor or even a shop owner, it does not matter because blogs are a phenomenon that you just cannot ignore, postpone, or delegate. Given the changes that are barreling down upon us, blogs are not a business elective anymore. They have become a pre-requisite. So let's take a look at business blogs and what this social media instrument has in store for your business.
Benefits of business blogs. A blog can add many dimensions to a business, thereby adding more value to it and increasing its worth, in terms of brand value, customer relations, targeting the right people/audience, managing the online reputation of the business, sharing content/information and also in community building/development and much more. They are as follows:
Getting linked. Other websites, forums and blogs around the world will automatically link to a blog that is authoritative and has educative posts on its chosen subject or topic. These links add value to the blog and gets more quality, targeted readers to it. Most readers, when they find something really good, also share interesting content with their friends and colleagues, either directly through email or through other social media.
Work hard for traffic. Study the gurus like Ana Hoffman, John Chow and Zac Johnson. Not how they make money, but how do they get traffic.If you know how to get traffic you are 80% there. After that you need to learn to target better, capture leads, rule social media and split test. I am focusing ONLY on traffic right now for my business blog, but my experience with building eCommerce sites and products helped me set up all that first before I started working furiously on traffic.
Differentiating your business from competition. Without being very blunt about it, you can use a blog to show how your business stands apart from the competition and is beneficial for the customer. Statements on a public forum will more likely convey your conviction and belief in your own products. Making your blog resource and information rich also makes it something like a content centre and people will not find the need to go elsewhere. This keeps you and your business visible.
Benefits of business blogs. A blog can add many dimensions to a business, thereby adding more value to it and increasing its worth, in terms of brand value, customer relations, targeting the right people/audience, managing the online reputation of the business, sharing content/information and also in community building/development and much more. They are as follows:
Getting linked. Other websites, forums and blogs around the world will automatically link to a blog that is authoritative and has educative posts on its chosen subject or topic. These links add value to the blog and gets more quality, targeted readers to it. Most readers, when they find something really good, also share interesting content with their friends and colleagues, either directly through email or through other social media.
Work hard for traffic. Study the gurus like Ana Hoffman, John Chow and Zac Johnson. Not how they make money, but how do they get traffic.If you know how to get traffic you are 80% there. After that you need to learn to target better, capture leads, rule social media and split test. I am focusing ONLY on traffic right now for my business blog, but my experience with building eCommerce sites and products helped me set up all that first before I started working furiously on traffic.
Differentiating your business from competition. Without being very blunt about it, you can use a blog to show how your business stands apart from the competition and is beneficial for the customer. Statements on a public forum will more likely convey your conviction and belief in your own products. Making your blog resource and information rich also makes it something like a content centre and people will not find the need to go elsewhere. This keeps you and your business visible.
About the Author:
Want to find out more about Content Marketing Sydney, then visit Adrian Brugens's site on how to choose the best Customer Acquisition for your needs.
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