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Reasons to blog for your business

By Natalie Asher


It can be a tricky question to answer because if you are not doing it for an income then why would you spend so much time and put in so much effort to write a blog at all?

If you are already a blogger, sit and think for a minute what drives you to sit at a computer and write blog posts to a bunch of random strangers. Do you enjoy it when someone comments on your post? Do you like conversing with other people who share a similar interest?

Well I'm one of those people, proper ordinary, mostly boring as hell and with no particular set of objectives in mind so I'm hoping to shed some light on what has been amusingly (and probably quite rightly) called 'vanity blogging' - see Annie's knitsofacto blog for a great post on the subject.

I will bet you dollars to donuts, there is something you are doing which you don't need to be doing. And I will bet you, that time could be used for making blogging an easy activity for you to do during your day.

So that's that then, it's funny how the real reasons that I blog are totally different to what I thought they would be. I thought I would say that I blog for fun and to appreciate the moments we are in but nah, I don't... I actually blog to show off and leave a mark on the world. Go figure.




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