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How you can Overrun your Competitors with the Help of SEO Competitive Analysis

By Paige H. Chen


If you are aiming to begin any kind of SEO marketing campaign, just be sure you don't just execute a proper keyword research for you to find out what are the correct keywords that persons basically use to look for your services or products over the internet.

But also make sure you perform an SEO competitive analysis. This will give another good signal if the keywords you are focusing on may be of low competition or very competitive and starting with another keyword phrase may be a better choice for you.

You'll find a number of things to think about when identifying the competitiveness of a keyword. Most SEO's across the world make use of the number of competing sites that contain the same keyword on their sites as among the oldest signs.

To do that just type your keyword into Google and put quotation marks around it and Google will show you just about all websites which have this particular keyword in their website. As soon as you see a low quantity of listings, then it simply signifies that there are several sites who are competing for that distinct keyword.

Even so this measure only tells you how many sites might be aiming for the same keywords, but what it doesn't inform you of is how well they have optimised their website.

What counts most is the competition within the first page of Google. That's exactly where the cash is produced and that's where you will find the top competitors.

It's not really essential if you're the very best SEO in the world to accomplish some great final results. What's more essential is that you strive hard to get much better than the website that is currently leading on the first page of Google for a certain key-phrase.

To proceed a step further with your competitive evaluation the next matter to check out would be your rivals backlink report. Backlinks are one of the most important SEO factors that you really need to consider.

Majestic-SEO or SEOMoz's OpenSiteExplore are several of the tools which you can use so as to check out the backlink account of your rivals. In that way, you will notice what anchor text your competitors apply and this can also be a fantastic indication on what type of keywords they are working on.

Often bear in mind that size matters. Those big sites that incorporate several indexed pages will surely trash those small people.

To discover how many web pages your competitor has indexed by Google just do a site-search on Google. Google will provide you with the exact number of pages they actually have in their index for the particular domain if you type site:domain.com to the search tab.

In Perth SEO Company, we make things easier for you as we make use of an application called Market Samurai that's capable to accomplish all the things that are mentioned above.

Market Samurai will also present to you the value of a specific keyword based on Google Adwords costs per click, the amount of websites that use the keyword within the title tag, in the anchor text and a number of other related SEO facts such as PageRank or the overall number of referring websites.




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